One of the most essential components of your lawn service operations is the logo that you utilize to market to and sell to your customers. Spend some time and develop a logo that does these three things:
- Identifies who you are.
- Differentiates you from the competition.
- Is memorable and recognizable the next time they see you.
Identifies Who You Are
One of the biggest mistakes that business owners make when designing lawn care logos is that they fail to really identify themselves and what they do. The above image is just an example of what you can do with a logo. Notice how below the business name there is also a “tag line”. This tag line is a brief quip about what the business does. There is also a picture that can be used as this companies “Golden Arches”. In other words this image becomes a brandable logo that can be on its own with out the rest of the text to be used on company letter head, within the lawn care website etc. A good logo will also clearly define your market. Certain colors provide certain psychological triggers to consumers. The colors and images you use will tell your customers the market you serve. THIS WEBSITE will provide additional information on color psychology. Do not take you design or colors lightly.
Differentiates Your From The Competition
The vast majority of LCO’s will jump on over to Vista Print and use their provided images to throw together a quick and cheap logo. DO NOT DO THIS. Soon you will see that 90% of all the other lawn care companies also have the exact same logo magnet on the side of their truck with the green mower and their last name. How will customer EVER know that you are better than the rest if you look exactly the same? Instead check out thousands of pre-made logos at 99designs.com, only $99! We’ll even add your business name free within 24 hours! and start a competition. Through this method you will receive perhaps hundreds of logo designs from experienced graphic designers.
You can also purchase pre designed professional logos for just $99. In any industry you MUST differentiate in order to achieve true success. You want customers to know without a doubt that you are not the average lawn company.
Is memorable and recognizable the next time they see you
A lot of this comes back to the name you choose, the colors you choose, and the unique offering and tag line you choose. You may not pick up a new client the first time they see your flyer however, if you have a great name and a killer lawn care logos then the next time they see your truck or your guys working they will begin to recognize you and soon realize that you aren’t just another fly by night company like all the rest.
Choose a lawn logo is a big task and the right one will make all the difference in how your business grows. Professional lawn care logos gives customers the right impression and instantly instills trust and confidence in what you offer.
Printing Your Logo
We only use and reccomend one service for logo, flyer, and other printing needs . . . Next Day Flyers, their rates are lower than any local printing company. We have printed THOUSANDS of flyers, banners, business cards and more with them. Right now they are offering FREE shipping.